Disney
2023 - UK, Germany, France, Italy, Spain and Netherlands
Do you remember when you were writing letters to Santa? What if you & your family could wish for the Disney products they want for the holidays?
Introducing: The Disney Wishlist Experience.
The first-of-its-kind Amazon x Disney experience starts from wishes and ends with different Disney gift recommendations. Inspired by Disney's new movie, WISH, the Disney Wishlist allows customers to explore their wishes or find the perfect gift: Customers can type the name of any Disney character/movie/franchise and our Disney Wishlist will suggest key Disney products. They can then select one and discover a full selection of related products, which they can add to their cart.
Brief
Commercially centric culmination of Disney 100th anniversary celebration around the biggest movie launch since Frozen, leveraging ‘one’ Disney and Amazon to create cut-through during Holiday period to deliver our largest ever sales driving activation.
Insight
We launched a first big campaign for Disney CPGP in 2022. The objective was to sell products but we began to raise awareness of emotional design and how we can surprise and delight Amazon customers.
This year, the Product Sales remain the main objective but the client was more inclined to innovate.
Solution
Using the Wish movie as a source of inspiration, I crafted a solution that integrated nicely with the Disney's 100 Holiday brand toolkit to establish the overarching art direction. Our solution, the Disney Wishlist, lives on the existing Disney Brandstores in UK, DE, FR, IT, ES, and, NL. We made sure to prioritise customer accessibility by having a single click lead customers from a "simple" animated box to a full-screen experience. The CX is simple and effective and aligns perfectly with customers' average dwell time, offering an introduction, a field for wishes, and loads of possible wishes. Keyword suggestions inspire customers to look for their favourite category or products, or they can opt for the "surprise me" tag to explore a selection of Disney ASINs.
Check it out here
Results
Soon
Role
I was the art director. From creative concept and client presentations to campaign design production.