Hasbro

2022/23 - UK, Germany, France, Italy, Spain and Netherlands

Brief

Ahead of the 2022 holiday season, Hasbro has been preparing for its key moment of the year, and has outlined its objectives. Different brands, different franchises, different audiences and a vast choice available on Amazon.

Insight

Hasbro's Amazon brandstore is perfectly organized by brand and franchise, but it can be difficult to find the right product in this huge selection.

Solution

We came up with the Hasbro Gift Finder. A component integrated into Hasbro's existing Amazon brandstore. We used emotional design to break down the technical aspect of the experience. When customers click on one of the buttons and options, they see them transformed into a friendly word to validate their choice and move on to the next step. This adds a human touch to the tool.

Check it out here

Results

The campaign is a success, as the Hasbro Gift Finder began as a one-off campaign, launched in November 2022, and has become an always-on solution that is still in use.

All markets are delivering significantly above CTR benchmark.
On average, 14% of customers who land on the Gift Finder ‘Get started’, whilst 91% of customers go through the entire process to find the perfect gift.
92% of customer visits to the brand store are made via Mobile.

Role

I was the art director. From creative concept and client presentations to landing page production.