Levi’s
2020 - UK & Germany
Brief
Levi's briefed us during the pandemic. Finding the right style and fit online is a challenge the fashion industry is struggling to meet as customers change their online shopping habits. The year 2020 brought new challenges to the sector with the Covid-19 epidemic, which led to an increase in online sales: "How can we recreate the physical store experience on Amazon and help them find the right jeans online?"
Insights
46% of British adults feel uncomfortable in clothing stores after the government plans to lift closing restrictions.
28% of adults planned to visit stores less regularly and buy more online for delivery.
Starting with the customer, Amplifier's data showed us that the average time from first consultation to purchase of jeans on Amazon is 13 days, and that customers consult an average of 12 PDPs, highlighting the length and complexity of the journey to find the right jeans on Amazon.
A word cloud on customer reviews also showed us that the word "Fit" was the most frequently used in reviews, showing that this aspect is important to our customers.
Solution
We created an innovative and interactive mobile CX that raises awareness of Levi's jeans on Amazon Fashion. With the aim of reaching new audiences and making the user journey when buying Levi's jeans on Amazon as quick and frictionless as possible: The Fit Advisor
Check it out here
Results
The campaign was a resounding success in terms of sales (above expectations and benchmarks) and brand perception.
51% total NewToBrand purchases.
Role
I was the art director. From the creative concept, the customer presentations, to the design of all the campaign elements.